![]() The overall average engagement rate for Facebook posts has fallen throughout 2018 to 3.91%. The average engagement rate for Facebook video posts is 6.01%. While video might not completely replace written content in the next couple of years, this statement by the head of Facebook is a clear indication of the direction of most of the company’s initiatives and investments. In 2016, Mark Zuckerberg claimed that Facebook could be mostly video by 2021.įacebook’s head of operations in the EMEA region made a similar statement around the same time. This makes Facebook the prime candidate for marketers to use videos to target a global audience, whether they represent a business, an influencer, or any other content creator. The above Facebook video stats are yet another truly incredible number, far surpassing the daily user base for YouTube, which is traditionally known as the most popular global platform for video content. 500 million people watch videos on Facebook every day. This figure for Facebook is much lower than the 500 million hours watched daily on YouTube, but that could be partly because the average length of videos on Facebook tends to be lower. ![]() That said, the number of video hours might be a better metric to observe. In terms of how many videos are watched on Facebook daily given the wide variation in video length from less than five seconds to a few hours, the exact number of videos must vary as well. 100 million hours of video are watched on Facebook every day. Moreover, a 4-billion daily figure is impressive enough by itself! This is just 1 billion short of the 5 billion average daily views on YouTube, and videos are not even Facebook’s primary offering. Over 4 billion video views happen on Facebook every day.Įven though other sources claim over 8 billion average daily video views on the platform, we prefer to believe the slightly more conservative figure from the company itself.
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